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The Soft Side Stays Cool.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe soft side of this pillow encloses the React blend fill inside a Cooling Active Core that maintains cool conforming pressure relief throughout the night. This is not a standard soft fill. It is a fill actively kept cool by a dedicated cooling layer encasing it.\u003c\/p\u003e\n\u003cp\u003eSide and back sleepers who prefer a plush feel get softness and cooling simultaneously on the same side. No tradeoff between comfort and temperature regulation.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eReact Foam Crown for Firm Conforming Support\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe firm side features a React foam crown that conforms to the exact shape of the head and neck on contact. 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